Boohoo rebrands as Debenhams, focusing on restructuring

UK fast-fashion retailer Boohoo has rebranded itself as Debenhams Group, four years after acquiring the former department store from administration. The change comes amid a strategic review that may lead to restructuring. Debenhams will now be the main focus of the business, which also includes brands like Karen Millen. Boohoo aims to turn around its younger brands, potentially transforming them into marketplaces. Total group revenue fell from £1.5 billion to £1.2 billion in the past year, largely due to declining sales in its youth brands. The company has faced significant challenges, including a drop in value and competition from rivals.