Bobbi Brown launches Jones Road beauty brand

businessoffashion.com

Makeup artist Bobbi Brown launched her second beauty brand, Jones Road, in 2020, aiming to recreate her signature "no-makeup makeup" look with clean formulas. Brown self-funded the venture with her husband, Steven, to maintain creative control and avoid investor influence, drawing inspiration from minimalist aesthetics and her past work. The brand's first product, Miracle Balm, was an unexpected success, and Brown assembled a team and board of trusted friends to guide its development and operations.


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Bobbi Brown launches Jones Road beauty brand | News Minimalist