Bluesky surpasses 20 million users as competition with Threads heats up

Bluesky has rapidly gained popularity, surpassing 20 million users and adding over a million daily. Many users are leaving X, especially after its ban in Brazil, and are choosing Bluesky over Meta's Threads, which previously dominated the market. In response to Bluesky's growth, Threads has introduced new features to enhance user experience. These include a prominent feed switcher and custom feeds, which allow users to curate their content more effectively. Starter packs, a feature from Bluesky, are also being tested for future release. The competition between Bluesky and Threads has intensified, prompting Meta to improve its platform. This rivalry highlights the benefits of competition in the social media landscape, as both platforms strive to attract and retain users.