Bluesky attracts over 20 million users as it offers familiar experience for Twitter migrants

Bluesky, a social media platform that resembles Twitter, has gained over 20 million users since November 2023. This growth follows significant user migration from Twitter, now called X, after Elon Musk's acquisition and subsequent changes to the platform. Unlike other alternatives like Mastodon, Bluesky offers a familiar user experience while allowing for decentralized features. It has attracted users seeking a less corporate environment compared to Meta's Threads, which has nearly 300 million users. Despite its rapid growth, Bluesky faces challenges similar to those of Twitter. Social media fragmentation continues, with users finding different communities across various platforms, including Threads and Mastodon.