Blizzard's $90 dinosaur mount in World of Warcraft generates $15-17 million in sales

Blizzard's recent sale of a $90 dinosaur mount in World of Warcraft is estimated to have generated around $15-17 million. This figure comes from data analysis of player accounts, indicating significant player interest despite concerns over the mount's pricing and advantages. The analysis used data from two sources, estimating that about 188,289 players purchased the mount. While the numbers may vary due to factors like multiple characters per account, the revenue reflects a strong demand for the item. Despite some criticism of the microtransaction model, the game's overall state has improved since the Shadowlands expansion. Players continue to engage with the game, contributing to Blizzard's financial success through purchases like the dinosaur mount.