Black Friday 2024 weekend sets new records for online sales

Black Friday weekend in 2024 set new records for online sales, with consumers spending $1.9 billion in just two hours. Cyber Monday reached $13.3 billion, surpassing predictions by over $100 million and marking a 7.3% increase from last year. The five-day "Cyber Week" generated $41.1 billion in sales, an 8.2% rise year-over-year. The total holiday season sales are projected to reach $240.8 billion, reflecting an 8.4% increase, with current sales at $131.5 billion, up 9.0%. Generative AI played a larger role in shopping decisions, boosting retail site traffic by 1,950%. Most purchases were made via mobile, with Buy Now, Pay Later services accounting for $991.2 million of Cyber Monday's sales.