Birkenstock marks 250 years with rising demand and stock shortages in New Zealand

Birkenstock is celebrating its 250th anniversary, but a Wellington retailer has noted a significant shortage of stock, estimating over 1,500 lost sales. The store is using an Excel spreadsheet to track demand and better prepare for future orders. The brand's rise in popularity is linked to fashion influences, including designer Phoebe Philo's 2013 collection and celebrity endorsements. The Arizona sandal remains the most sought-after style, with a notable sales boost following its appearance in the Barbie movie. Prices for Birkenstocks have increased by 30 to 40 percent, yet demand remains high. The shoes are made in Germany from quality materials, which limits production capacity but enhances their appeal through scarcity.