Big Brother Brasil 26 breaks viewership records on Globo and Globoplay

uol.com.br (Portuguese)

BBB 26 achieved record-breaking viewership across Globo and Globoplay, concluding its run with significant audience growth. The reality show averaged 26.3 million daily viewers across TV Globo, Multishow, and digital platforms, with over 130 million watching on television alone. This edition saw a 6% increase in open TV ratings compared to BBB 25 and a 74% rise in Globoplay consumption, marking its most-watched season.


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