Bhutan celebrates 50 years of tourism with a focus on luxury and sustainability

Bhutan has marked 50 years of tourism, shifting from self-imposed isolation to a high-value, low-volume tourism model. This approach has attracted luxury brands like Aman and Six Senses, enhancing the country's appeal with wellness and cultural experiences. The government maintains a minimum nightly tariff for visitors, which supports health and education. Bhutan aims to welcome 200,000 tourists this year, with a focus on preserving its cultural heritage and environment while offering exclusive travel experiences. New luxury accommodations, including the andBeyond Punakha River Lodge and Pemako Bhutan, have opened, emphasizing sustainability and local culture. The King has also initiated the Gelephu Mindfulness City project, promoting a spiritual lifestyle destination.