Ben Baldanza, former Spirit Airlines CEO, dies at 62 after reshaping airline industry

Ben Baldanza, former CEO of Spirit Airlines, passed away on November 5, 2024, at age 62. He led Spirit from 2005 to 2016, transforming it into a pioneering ultra-low-cost carrier, which changed the U.S. airline industry by introducing unbundled pricing. Baldanza's strategy included charging for extras like checked bags and seat selection, allowing for lower base fares. His approach inspired other airlines to adopt similar budget options, despite mixed reactions from passengers regarding additional fees. After leaving Spirit in 2016, Baldanza served on various boards and taught economics. He received multiple industry awards, including the 2024 Wright Brothers Memorial Trophy. His legacy remains significant in making air travel more affordable for budget-conscious travelers.