Belgian supermarket chain Albert Heijn launches "buy two, get five free" promotion

dhnet.be (French)

Belgian supermarket chain Albert Heijn is offering a "buy two, get five free" promotion on numerous products, including major brands. This aggressive pricing strategy aims to boost sales volume and includes items like laundry detergent, bread, and toothpaste, impacting competitors. Experts warn such promotions can lead to "sticky prices" and potentially harm the overall retail market by distorting competition and encouraging price increases.


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Belgian supermarket chain Albert Heijn launches "buy two, get five free" promotion | News Minimalist