B.C. taxi company encourages locals to choose local services

A British Columbia taxi company is launching a campaign called 'Ride Canadian' to encourage locals to choose local cabs over U.S. ride-hailing services like Uber and Lyft. Business has dropped over 55% since these companies entered the market. The campaign aims to boost the struggling taxi industry amid rising national pride in Canada. The company is also requesting the provincial government to limit the number of ride-hailing vehicles. B.C. Transportation Minister Mike Farnworth stated that the government is working with the taxi industry to address its challenges. The campaign highlights the importance of supporting local businesses.