Bay Area officials use social media to engage Gen-Z voters in presidential election

Bay Area election officials are using social media to engage Gen-Z voters in the upcoming presidential election. Santa Clara County has over 7,000 youth pre-registered, marking a significant effort to connect with this demographic. The Registrar of Voters is creating Instagram reels and other content featuring popular characters like 'Lofi Girl' to attract young voters. This approach aims to make voting more relatable and appealing to Gen-Z. Influencers also played a key role at the Democratic and Republican National Conventions, sharing their experiences with large followings. This strategy aims to reach diverse audiences and encourage youth participation in the election.