Bankruptcy ends Nöjesguiden's run as Sweden's culture and nightlife voice

Swedish culture and entertainment magazine Nöjesguiden has filed for bankruptcy, ending its run as a once-influential voice at the intersection of culture and nightlife. The magazine previously filed for bankruptcy in 2024 but was revived. In its final period, it published AI-generated advertising content about Malmö nightlife and a list objectifying women, drawing criticism for declining quality. Editorial chief Carl Reinholdzon Belfrage recently reminisced about 2000s Gothenburg on a podcast. Nöjesguiden was among Sweden's first outlets to use 'woke,' under Amat Levin. The article concludes the field is open for something new.