Banco do Brasil enhances advisory services with a hybrid model to meet diverse client needs

Banco do Brasil is enhancing its advisory services and adopting a hybrid model to cater to diverse customer needs. The bank observes a dual trend: some clients are increasing investments, while others seek credit or financial reorganization, driving the need for both digital self-service and personalized consultation. This shift reflects a more complex personal finance landscape in 2026, with a growing demand for financial advice and assisted services alongside digital expansion.