Baijiu companies prioritize channel health over short-term revenue, seeking an industry turning point

bjnews.com.cn (Chinese)

Most A-share baijiu companies saw revenue declines in 2025, with some experiencing significant profit drops, indicating an industry-wide effort to clear inventory and address past growth issues. This "short-term pain" strategy aims for long-term channel health, with companies like Jiugui Liquor facing substantial losses. *ST Rock is poised to be the first baijiu company delisted due to poor performance. While 2025 was a difficult year, the first quarter of 2026 shows signs of improvement for some, raising hopes for an industry turning point as companies focus on channel reform and online sales.


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Baijiu companies prioritize channel health over short-term revenue, seeking an industry turning point | News Minimalist