Back Market opens first US physical store in New York City

zdnet.com

Refurbished tech marketplace Back Market has opened its first US physical store in New York City, allowing customers to test devices before buying. The pilot store, located in Soho, offers consumers a chance to see and interact with repaired phones and laptops, aiming to build trust and encourage sustainable purchasing habits. Back Market's initiative seeks to reduce e-waste and offer significant cost savings compared to new devices, with plans for future pop-up locations in other cities.


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Back Market opens first US physical store in New York City | News Minimalist