AUTO ATHINA 2026: New model premieres and 51 brands in Athens

The AUTO ATHINA 2026 car show opened on October 3, 2026, at Metropolitan Expo in Athens, featuring 51 brands and dozens of new model premieres for Greece and Europe. The event runs through October 11. The exhibition showcases the full range of each manufacturer, with notable debuts including the electric BMW i3 with over 900 km range, the BYD Shark plug-in hybrid pickup, and the Cupra Raval starting at €22,900. New brands entering the Greek market include Alpine, Denza, Eveasy, iCAUR, and Ineos. The show operates weekdays from 14:00-21:00 and weekends from 10:00-21:00. Highlights include the Mercedes-AMG GT with 1,169 horsepower, the Lexus ES 350e electric sedan, and the Volkswagen ID. Polo, alongside various hybrid and electric models across multiple segments.