Author learns about social media's commodification of attention through dog influencer attempt

An author attempted to make their dog, Murphy, a social media influencer but found the process challenging and revealing. The experiment involved creating Instagram and TikTok accounts for Murphy, focusing on his charm and "naughtiness" to gain followers and potential sponsorships. Despite consistent posting and hashtag use, initial engagement was minimal, primarily from friends and family. The author discovered a network of pet influencer accounts that profit from featuring other pets, often requiring payment for promotion. Ultimately, the experience led to a realization about the commodification of attention and a desire for simpler, unmonetized moments with their pet.