Austria's top court rules Meta's ad model illegal, orders overhaul of user data practices in the EU

Austria's top court declared Meta's ad model illegal, ordering the company to overhaul user data practices across the EU. The ruling requires Meta to grant EU users full access to their data and cease processing sensitive information without explicit consent, citing GDPR violations. This decision, stemming from a 2014 case, sets a precedent for data privacy and could lead to significant fines for Meta if not complied with.