Austria's Supreme Court rules Meta's ad model illegal, orders EU-wide data access

Austria's Supreme Court declared Meta's personalized advertising model illegal, mandating EU-wide user data access. The ruling requires Meta to provide comprehensive data details within 14 days of requests, rejecting trade secret claims and citing GDPR violations regarding consent and sensitive data processing. This final decision, stemming from a 2014 case, sets a binding precedent across the EU, potentially leading to fines or other penalties for non-compliance.