Aurora joins Dry January campaign to promote sobriety options for residents

The city of Aurora has joined the "Dry January" campaign, promoting sobriety options for residents. City officials aim to show that people can enjoy social activities without alcohol, despite concerns about potential impacts on local businesses. Aurora's participation coincides with a recent announcement linking alcohol to cancer, but officials state their plans were in place beforehand. The city has lit up its Pedestrian Bridge in yellow, the campaign's official color. Local businesses, including Craft Urban Restaurant and Go Brewing, are embracing the trend. They report that offering nonalcoholic options can attract customers and promote health and wellness in the community.