Auchan rebrands 300 French supermarkets to Intermarché or Netto

Auchan plans to rebrand around 300 French supermarkets to Intermarché or Netto, potentially by late 2026. This move involves Auchan Retail operating the stores under franchise agreements with Intermarché, which will supply goods and set commercial policies. The change is subject to competition authority approval. The rebranding aims to lower prices by an estimated 6-8% and introduce Intermarché's private label products, while Auchan hypermarkets will remain under the Auchan banner.