Athletic brands showcase new collections at Paris Men's Fashion Week

wwd.com

Athletic brands like Salomon, Puma, and Adidas are prominently featured at Paris Men's Fashion Week. These sportswear companies are using the event to launch new collections and engage with international buyers, highlighting the growing convergence of fashion and sport. The week also includes activations from Brooks, Vans, and Asics, showcasing the increasing influence of athletic wear in the fashion industry.


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Athletic brands showcase new collections at Paris Men's Fashion Week | News Minimalist