Asus SVP Shawn Yen discusses user-first design and value-driven premiumization

indianexpress.com

Asus SVP Shawn Yen states premiumization focuses on user value, not just higher costs, emphasizing user needs and enhancing experiences. This philosophy guides Asus' product development, prioritizing what matters most to users and refining it, especially in markets like India where post-purchase service is key. Asus is also exploring on-device AI for privacy and cost benefits, with local models acting as managers to decide cloud or local processing.


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Asus SVP Shawn Yen discusses user-first design and value-driven premiumization | News Minimalist