Asturias leads Spain in large consumer retail space per capita

Asturias leads Spain in large consumer retail space per capita, boasting 384 square meters per person. This figure is 25% higher than the national average. This density is significantly influenced by regional supermarket chains like Alimerka, which holds a 31% market share in Asturias. These regional players often outperform national brands in their local territories. The success of regional retailers is attributed to purchasing cooperatives, competitive pricing, localized product assortments, and a focus on manufacturer brands, fostering greater market competition.