Asobi System brings J-pop to Hawaii and plans global expansion

hollywoodreporter.com

Asobi System held Asobi Expo Hawaii 2026, showcasing J-pop artists like Atarashii Gakko! and Fruits Zipper to a mix of local and international fans. The event marks Asobi System's expansion into the U.S. market, aiming to introduce Japanese culture and artists to new audiences abroad. CEO Yusuke Nakagawa expressed a desire to bring Asobi Expo to other global cities like Los Angeles, Miami, London, and Paris.


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Asobi System brings J-pop to Hawaii and plans global expansion | News Minimalist