ASICS leads fastest-growing sneaker brands

ASICS has been named the fastest-growing sneaker brand globally for 2025, with sales up 71%. The Japanese brand's resurgence is driven by its retro running shoe models like the Gel-1130, popular for comfort and style. ASICS has also leveraged collaborations with fashion brands to boost its appeal. This growth signifies a successful shift for ASICS, moving from athletic wear to a mainstream fashion staple, particularly among younger consumers seeking comfortable and stylish footwear.