Asics and Mizuno see global success while Nike struggles

news.yahoo.co.jp (Japanese)

Japanese sports brands Asics and Mizuno are experiencing significant global success, contrasting with Nike's performance. Asics projects a nearly 20% increase in consolidated sales for fiscal 2024 and a 41% rise in net profit for fiscal 2025. Mizuno reported record sales and ordinary profit margins for fiscal 2025. This surge includes strong sales for Asics' Onitsuka Tiger brand, with tax-free sales doubling in the first nine months of the year, leading to queues in Ginza.


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Asics and Mizuno see global success while Nike struggles | News Minimalist