Ashly Burch raises concerns about AI in gaming

Ashly Burch, the voice of Aloy in Horizon Zero Dawn, expressed concerns about AI technology being used to replicate her character. She clarified that a recent demo did not use her performance data and that Guerilla Games owns the character. Burch highlighted the ongoing SAG-AFTRA strike, which seeks protections for actors against AI use in video games. The union demands consent, fair compensation, and transparency regarding AI-generated performances. She emphasized her worries about the future of game performance as an art form. Burch fears that without proper protections, actors could lose control over their likeness and performances in the industry.