Arc'teryx beanie transitions from mountain gear to urban fashion staple

An Arc'teryx beanie, originally for mountain sports, has become a trendy urban accessory, seen on stylish individuals in cities like New York and Zurich. The beanie's popularity surged after musician Frank Ocean wore it in 2019, and later, actor Timothée Chalamet's endorsement solidified its status as a fashion item detached from its outdoor origins. The trend is fueled by the logo's subtle signaling, the rise of "gorpcore" fashion, its affordability as a status symbol, and amplification through social media, leading to high demand and frequent sell-outs.