Apple's Private Cloud Compute models prioritize user privacy

indianexpress.com

Apple introduced Private Cloud Compute (PCC) models at WWDC 2024, aiming to process AI requests securely and privately. Personal data sent to PCC will only be accessible to the user, then deleted. Apple's AI privacy strategy ensures data protection and compliance with privacy laws. However, concerns remain about transparency and user consent. Apple's integration with OpenAI's ChatGPT raises questions about user control over AI processing.


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