Apple's 2024: Vision Pro and Apple Intelligence fall short while AirPods and Mac mini succeed

In 2024, Apple faced challenges with its major projects, Vision Pro and Apple Intelligence. Vision Pro launched in February but failed to meet high sales expectations, with Tim Cook noting it is not yet a mass-market product. Apple Intelligence also disappointed, as key features were delayed until late October and many were not available in the initial iOS 18.0 release. Users expressed frustration over the incomplete rollout, especially in regions outside the U.S. Despite these setbacks, Apple found success with the 4th-generation AirPods and a new Mac mini, both of which received positive reviews for their quality and value. These products contrasted with the high-priced Vision Pro, highlighting a shift in consumer preferences toward more affordable options.