Apple Watch leads Strava fitness tracker popularity in 2025

wareable.com

The Apple Watch was the most popular fitness tracker on Strava in 2025, according to the platform's annual trend report. The report, based on data from 180 million users, also showed Garmin as the second most used device brand, while Coros experienced the fastest year-over-year growth. Non-watch wearables like Oura Ring and Whoop are also gaining popularity, particularly among younger users who increasingly value holistic health metrics and AI coaching.


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Apple Watch leads Strava fitness tracker popularity in 2025 | News Minimalist