Apple Vision Pro sales slump, with stores calling one unit a month lucky

Apple's mixed reality headset Vision Pro continues to struggle with sales, with store employees reporting that selling even one unit per month is considered lucky in many locations worldwide. Bloomberg's Mark Gurman reports this weak performance contrasts sharply with the iPhone, which sells approximately 8 units per second globally, or about 20.6 million monthly. The Vision Pro launched in 2024 at $3,499, and IDC estimates 2025 shipments fell below 100,000 units, a 70% decline from roughly 390,000 in its first year. Apple is exploring successor options, including lighter headset designs and smart glasses without displays, though new products may not arrive until late 2028 or early 2029. A key executive, Paul Meade, left for OpenAI in June, and CEO John Ternus, reportedly skeptical pre-launch, now publicly says the Vision Pro's future is bright.