Apple TV uses F1 movie buzz to attract viewers to live races

apnews.com

Apple TV aims to convert moviegoers into Formula 1 fans as its new U.S. broadcast partner. The tech giant hopes its hit F1 movie's success will translate to viewers watching live races, beginning this weekend with the Australian Grand Prix. Apple secured a five-year deal averaging $150 million annually. Apple's strategy includes enhanced viewing options like 4K, multi-view displays, and integrated content across its apps, aiming to significantly grow the sport's U.S. audience.


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Apple TV uses F1 movie buzz to attract viewers to live races | News Minimalist