Apple TV+ tests HBO strategy after Severance finale

Apple TV+ is preparing for a crucial moment as its hit show, Severance, airs its season finale next week. The platform aims to retain new subscribers attracted by the show, testing its HBO-inspired strategy of prioritizing quality content. Apple has planned its post-Severance lineup carefully, maintaining a similar release schedule while introducing notable series. Upcoming titles include crime thriller Dope Thief, drama Your Friends & Neighbors, sci-fi Murderbot, and golf comedy Stick, all intended to keep viewer interest. Unlike competitors like Netflix, Apple is focusing on fewer, high-quality releases rather than increasing content volume. The success of this strategy will be evaluated as Apple seeks to emulate HBO's approach in the current streaming landscape.