Apple promotes using iPhone 16 caseless

gsmarena.com

Apple's new ad campaign encourages iPhone 16 users to forgo cases, a first for the company. This suggests increased confidence in the phone's durability. The ad highlights the iPhone 16's Ceramic Shield, implying it can withstand drops without a case. This marks a shift in the industry, as manufacturers previously recommended cases. This move follows advancements in smartphone durability, with competitors also touting improved drop resistance. The ad prompts a discussion on case usage.


With a significance score of 2.4, this news ranks in the top 14% of today's 29130 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers: