Apple plans changes to boost Vision Pro headset sales

digitaltrends.com

Apple's Vision Pro headset is reportedly struggling with sales since its launch. Analysts suggest that Apple needs to make significant changes to improve its market performance, including potentially releasing a cheaper version and shifting some functions to the iPhone. Currently, the Vision Pro is priced at $3,499, which limits its appeal. This situation mirrors the initial launch of the HomePod, which also faced sales challenges due to its high price and lack of affordable options. To address these issues, Apple is considering a second-generation Vision Pro and a more budget-friendly model. These changes aim to attract a wider audience and enhance the product's success in the mixed reality market.


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