Apple enters generative AI market, claims strategic preparation over speed

Apple has announced its entry into generative AI, claiming it is not late but strategically prepared. While competitors like Google and Microsoft had established AI strategies, Apple insists it has been developing its technology quietly for years. Key executives, including Tim Cook and John Giannandrea, highlighted Apple's long-standing work in AI, dating back to 2015. They emphasized that Apple has been integrating advanced AI features into its products, often without public acknowledgment. Apple's teams have been working on transformer-based AI models since before the rise of ChatGPT. The company aims to incorporate AI in a way that enhances user experience seamlessly, consistent with its established approach to product development.