Apparel retailers use AI to cut compliance time under US and EU supply chain rules

Apparel retailers are adopting AI to navigate tightening US and EU supply chain rules, cutting compliance time and uncovering hidden risks. Brands such as ASOS, H&M, and Gap use AI to trace multi-tier suppliers, monitor labor and environmental risks, and generate compliance documents—reducing manual work from weeks to roughly an hour, according to Inspectorio. New rules like the UFLPA, state EPR laws, and the EU’s Digital Product Passport require detailed documentation. While leaders like Target publicly list all factories, most firms remain far from full traceability.