Americans turn to RedNote as TikTok ban concerns grow

livemint.com February 3, 2025, 09:00 PM UTC

American TikTok users are increasingly joining the Chinese social media app Xiaohongshu, also known as RedNote, as a potential ban on TikTok looms. This shift has led to a surge in interactions between American and Chinese users, creating a unique online exchange. The influx of American users has made Xiaohongshu the most downloaded free app on iOS in the U.S. However, the app faces challenges in managing content and navigating China's strict censorship laws, especially with a growing number of non-Chinese speaking posts. Despite the recent delay of the TikTok ban by U.S. President Trump, many users express a desire to remain on Xiaohongshu, enjoying the community and connections they have formed. The long-term impact of this trend remains uncertain.


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