American Eagle sees strong Q3 results from Sydney Sweeney and Aerie's anti-AI stance

businessinsider.com

American Eagle's Q3 revenue increased by 6% to $1.4 billion, driven by successful marketing campaigns and strong performance from its Aerie brand. The company's Aerie brand saw comparable sales rise 11%, boosted by an anti-AI advertising pledge and celebrity partnerships. Viral campaigns featuring Sydney Sweeney and Travis Kelce generated 44 billion impressions and record new customer acquisition. American Eagle raised its fourth-quarter guidance, and its stock rose over 10% after hours. The retailer continues to leverage high-profile partnerships, recently launching a campaign with Martha Stewart.


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American Eagle sees strong Q3 results from Sydney Sweeney and Aerie's anti-AI stance | News Minimalist