Amazon Prime members cancel subscriptions after discovering lower prices without the service

Amazon Prime members are canceling their $139 memberships after discovering that shopping without the service can be cheaper. Users have reported finding lower prices on items when not logged into Prime, leading to widespread cancellations. A TikTok video highlighted a woman's experience where she found higher prices for drill bits compared to a friend who is not a Prime member. Many viewers echoed her frustrations, stating they also canceled their memberships due to similar issues. Amazon faces ongoing legal challenges, including a lawsuit from the Federal Trade Commission over deceptive enrollment practices for Prime. The company denies wrongdoing and is contesting the allegations in court.