Amazon expands Rufus AI shopping assistant to more international markets

techcrunch.com

Amazon is expanding its AI shopping assistant, Rufus, to more countries in Europe and the Americas. This follows its initial launch in the U.S. and beta testing in India and the U.K. Rufus helps users with product searches, comparisons, and recommendations. Shoppers can access it by updating their Amazon Shopping app and tapping an icon for the chatbot interface. The company is also developing other AI tools for sellers and has invested $230 million in generative AI startups. Amazon notes that Rufus is still in early development and will continue to improve.


With a significance score of 4.1, this news ranks in the top 4.7% of today's 33283 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers:


Amazon expands Rufus AI shopping assistant to more international markets | News Minimalist