Amazon boosts AI sales strategy to compete with OpenAI, Microsoft, and Google

Amazon Web Services (AWS) is intensifying its efforts to compete in the AI market against OpenAI, Microsoft, and Google. The company has launched a new initiative called "Find One, Launch One, Ramp One," which sets specific sales goals for its teams to promote AI products like Amazon Q and Bedrock. AWS is now placing greater emphasis on AI sales across various roles, even those traditionally not focused on selling. Employees are encouraged to identify sales opportunities and meet performance targets tied to AI products, reflecting a shift in the company's sales culture. To motivate staff, AWS is offering financial incentives, including bonuses for successful AI sales. This revamped approach comes as AWS faces pressure to maintain its cloud dominance amid growing competition in the AI sector.