Alice + Olivia launches hoodies supporting L.A. wildfire victims

Alice + Olivia has launched limited-edition hoodies, with all net proceeds going to Altadena Girls, a nonprofit supporting young women affected by the Eaton Canyon Fire in Los Angeles. The hoodies are priced at $125 and come in black and bright ruby red. They feature bold graphics and an oversized fit. This initiative follows previous efforts by the brand to support fire relief, including two t-shirt designs released in October 2024.