Alexa+ Now Free for Amazon Prime Members in US and Canada

engadget.com —

Amazon has made Alexa+, its generative AI-powered assistant, free for all Prime members, accessible via Echo devices, tablets, the app, and the web. The upgraded assistant, built on Anthropic and Amazon Nova models, offers more conversational interactions and can manage tasks across services like Ticketmaster and Uber. However, early users report inconsistencies, memory issues, and lag times, suggesting it remains a work in progress. Non-Prime users can access Alexa+ for $19.99 monthly, while Prime costs $14.99. Full access is limited to the US and Canada, with early programs elsewhere. Users can upgrade by saying "Alexa, upgrade to Alexa plus."


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