Alentejo Wine Commission plans 10 million euro investment to boost exports and domestic market

The Alentejo Wine Commission will invest 10 million euros over five years to boost exports and strengthen its domestic market position. This strategic plan, developed with input from regional economic operators, focuses on high-value export markets like Brazil, the UK, Canada, and the US, alongside consolidating its national presence. The initiative also includes technological advancements in vineyard management, a focus on white wines, and a holistic approach integrating wine with gastronomy, culture, and enotourism.