Albert Heijn doubles time needed to fill savings stamp booklets

Dutch supermarket chain Albert Heijn will double the time needed to fill its savings stamp booklet starting September 7, giving customers one stamp per 2 euros spent instead of per 1 euro. The change has sparked criticism on social media. The old rate will remain for customers paying for the AH Premium subscription, a point drawing particular online backlash. Critics accuse the chain of pushing subscriptions or enacting a hidden cost cut, while AH says the change is needed to sustain the program. AH claims the adjustment will enable expanded discount promotions, citing growing customer demand for varied savings options. The 70-year-old stamp system is used by an estimated 1.5 million people.